Search Engine Protection, also known as Search Engine Image Protection (SEIP) combines both Search Engine Management (SEM) and PR. This is designed to protect a company or a company’s product or service from any negative feedback or publicity that may hinder the company or the company’s product or service’s reputation.
Until recently, most wouldn’t have given receiving a negative comment here and there a big deal. But it is. Think of how many users and visitors visit your site each day. Millions upon millions of users could be reading that bad comment and judging or second guessing becoming affiliated with or giving your company any business. And today, you can’t afford to lose business.
Many online entrepreneurs rely on income from their businesses today or have invested a great deal of money into it. Starting up your online business doesn’t stop at setting up a website and monitoring sales and PR once in awhile. It is important to monitor and protect its image as well. This includes monitoring negative or potentially harmful feedback.
Another strategy is to continuously post press releases or blog articles. This will keep all information on your product or service current and push the outdated, negative information, if any, out of the search results. Also, inserting META tags in blog articles will help increase SEO. META tags are a brief, one sentence description on the blog article. Search engines will pull the information from the META tag so it appears in search results.
Another technique to consider is posting blogs or press releases. Blogging has become a new popular thing to do on the Internet. And there is a reason why. Blogging helps attract readers, thus attracting potential new business and increasing SEO.
Furthermore, blogging or posting press releases on a regular basis will help to push down any unwanted or outdated content or comments. To further enhance SEO, inserting META tags in blogs is a good idea. A META tag is a code that is embedded within the text of a blog that is a one line or sentence description of the content. META tags, as a result, will help search engines to pick up keywords from your blog and populating in search results.
Blogging on a regular basis will also help improve SEO and SEM. This will attract readers and potential customers to your site and read about your product or service. Another trick is inserting META tags and embed them within your blog. A META tag is a code that can be inserted into the blog which normally consists of a one line or sentence description on your blog content. This will help search engines to pick up specific keywords mentioned in your blog and include them in the search results, maximizing SEO.
Somewhere along the line, negative feedback or comments will most likely be posted to your site. It is inevitable since you can’t please everyone. Also, there are even some out there that will deliberately post negative feedback just because they get a kick out of it. However, now you are armed with some effective tools and strategies to beat bad press and protect your company’s image.
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