Online Reputation Management, or also known as ORM, has increasingly become an important part of doing business. ORM is basically the monitoring and addressing of content that appears in search engine results pages, or SERP. The reason why ORM has become so important today is because we’ve learned how much a simple Internet search can affect one’s online reputation.
How your business is searched on the Internet is indeed important. This could directly affect your business’s reputation, positively and negatively. If there is any bad publicity associated with your business or your business’s blog, it can have some pretty harmful affects on your online reputation.
This is when ORM came about. Online business owners and operators sought out solutions to overcome bad publicity or press and improve their online reputations. Luckily, ORM strategies rose to the surface as the demand to change Internet search functions increased.
Some of the positive PR and marketing activities going on online include encouraging online businesses to take part in today’s influx of social media and interaction. These activities and techniques include creating a social profile, or a Facebook page for example. Another example includes creating a blog.
These techniques will help promote positive content and help remove negative or unwanted content while at the same time improving online business reputations. Social media used to be something that only kids did during their time spent online, but more and more businesses and organizations are getting involved and taking advantage of the positive effects.
Blogging used to be just a fun pastime for the younger generation. However, it has transformed into a gateway of expressing professional knowledge and expertise. Blogging on a regular basis will keep your information fresh and updated. Readers will look forward to what you post, which will ultimately help improve your online reputation.
Facebook pages and profiles and blogs have changed the face of Internet searches because there is more content available on Internet searches now more than ever. When blogging or posting to your Facebook page, search engines pull keywords from your content and display the articles in the search results. This is how a lot of bad press began to escape, but this is also how you can help save your online reputation.
Posting content, be it a blog, press release, or an update on your Facebook profile, is key to improving your online reputation. Keep the content that you are proud of in the top search results and keep the bad press down. You’ll see a huge difference.
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