If you misplace an item or anything that you own, there’s no need to worry about retrieving or recovering it. You can just repurchase the item to have it again. It may be a hassle for but the recovery is as simple as one, two, and three. However, this is not the case with reputation. Once this is lost, it is difficult to really know what to do. Losing reputation and credibility has happened to several companies with established names and they eventually lose the trust given to them by the market.
That’s why companies take so much trouble to protect their name and their product brands, even going as far as recalling products that have safety issues before the public notices or starts to clamor for it. There’s a lot of that in cars, pharmaceutical products, as well as recent computer peripherals with battery problems that were recalled at great expense.
This near-obsessive compulsion of companies to ensure brand protection also applies to their presence in cyberspace. There, it’s a lot easier to destroy online reputation with uncontrollable slander and libel against you or your brand. It only takes a few negative posts on popular blogs, forums, online product reviews, and social network sites to be seen by about 2 billion people with internet access around the world. And if left uncorrected, you can say goodbye to your revenue streams, as well as your reputation online. It doesn’t take a rocket scientist to know how important it is to have online reputation management.
Among young companies with a first time online presence, it’s easy to miss the blogs and the product reviews with some offensive content directed against them. Sometimes they do go away as the posts get buried among other online content. Also, most level-headed people often look at unfounded defamation slander as just a mere opinionated ramblings of one or two individuals who are unworthy of their time.
But when such negative comments take on wider online participation and start having a high online visibility in search engine results, it won’t be long before your reputation online starts to look like a battered 1984 Ford Pinto in a junkyard.
You can be aggressive and haul the offending parties to court for a case that could win you substantial compensatory damages, along with a court order to bring down the offending sites. But that’s a big IF. Legal cases are notorious for taking years to resolve while legal expenses can bankrupt you even before you feel the brunt of damage to your online reputation. And because of bad business, your online revenue streams won’t even be enough pay for the legal fees.
A better idea would be to employ the use of search engine reputation management. If you constantly get people writing negative things about your name or your brand online, this method will eliminate them. Their sites will be buried in the lower ranks of search engine results and will not be seen as much by the public.
Make sure that you do this now before you lessen your chances of earning via the Internet. Get someone knowledgable in this field to help you through their reputation online repair services. That way, you are surely protected from defamation of character.
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