Will you be better served with authority sites or mini sites? In all honesty there are pros and cons for both of these types of sites. Also keep in mind that there is nothing wrong with incorporating both into your overall business plan, either. Each one offers a few unique benefits. But you’ll honestly have to follow your own preferences to find the choice that is better suited for you. If the whole debate has you wondering which one to go with, then your best option is to learn more about each one. If you want to make an informed decision you need to get this information.
Some people prefer to build mini sites because they want to start making money as soon as possible. There is nothing wrong with that approach. Yet, to think this way all the time can limit your possibilities in the long run. You could start with a certain topic and target some profitable keywords within it and divide it into smaller groups. This would be the basis for a collection of mini sites, each one based on one of your keywords. If everything is right, and your research is solid, then you will rank for them fairly quickly. But keep in mind that Google has made it very clear that mini sites are not on their popularity list.
As you know, maybe, Google changes their algorithm to reward things they like and penalize what they do not like. If you listen to what it’s been saying recently, you can be sure that mini sites are considered less valuable than sites with more valuable content, i.e. authority sites. When your site is ranked, a quality score is determined (as with pay per click), and thinner sites are penalized. In other words, it will take more work now to rank well with a mini site or effectively optimize it. Even then, you will not get the same amount of traffic that you could earlier in 2010 with an optimized mini site. We can’t change how Google ranks sites, so we have to live with it.
Far more doors will be open with a highly ranked authority site than any mini site will ever have. Just one that will be waiting for you down the line is the ability to sell advertising space. How well you do in that regard depends on a number of variables. If you can rank highly in a competitive market with a lot of traffic, then you can do well with selling banner space. But you are not limited to selling ad space.
If you have lots of products for sale on an authority site, visitors can choose among many different pages or other options you have to offer. If your site provides good content and appeal, then the visitor is much more likely to visit other pages. The larger your site, then, the more potential there is to make sales when people visit it. A mini site cannot compare with the scope and diversity of an authority site in this regard. Each online marketing venture is unique and you must consider them all separately. Because one venture is so different from the next, it is important to adjust your marketing efforts accordingly. Now that you know this, perhaps you’ll understand why it’s impossible to declare either the authority sites or mini sites to be superior.
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