Search engine optimisation, or “SEO” as it is more commonly referred to, is the process of enhancing the visibility of your website in search engines, for searches under phrases that relate to your site’s content, products or services. SEO has proven, over the last decade, one of the most cost effective marketing methods for businesses of all sizes. But there’s more to SEO than just getting traffic to your site.
More essentially than getting high traffic to your website, is to have high quality traffic for your blog, or business or organisation site. Here’s some ways to find out if your web traffic is good or poor quality:
Essentially it is all to do with how best traffic is translating. You need to look at exactly what people are doing when they use your website? Do you have conversion goals? Do you need people to make a purchase whilst on your website? Look at the proportion of visitors who complete your goals and then note the conversion rate. This conversion rate determines the quality of your web traffic.
However, conversion rates can depends on all manner of things, from your website’s layout, to the products and services you offer and the niche area you operate in. So it is vital to use other criteria too. Have a look at the bounce rate. This is the percentage of visitors who land on a page on your website and leave without looking at a second page. The lower the bounce rate, the more your users are engaging with your website. You can, in addition to this, look at the amount of time people on average are spending on your website. All of this data is available through Google’s free Google Analytics tool.
Using the above criteria you can make sure your traffic quality is of a high standard, and if it’s not you should then make the appropriate changes. This will mean making changes to your targeted keywords and editing your site content.
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