Owning and promoting an online business can be fun and profitable, if you rank high enough in the search engines. There are many factors involved in having a web site that is SEO optimized, and each detail is examined by the search engine spiders. They look for certain criteria, and if they don’t find it, your site might not get listed, at all. Let’s take a look at what a ranking checker could do for your site.
The information at the top of your web pages, which does not get seen in a browser, is the area where you can tell the search engine spiders the information that can make all of the difference in getting your site ranked higher. This header section provides Meta Tag descriptions for such things as your keywords, and page description. You can also include other vital information which can help your SE position.
There are many things to remember in creating a web page, and sometimes people forget to put the Title of their document in the header information. SEs look for this information and expect to find the keyword as part of the title. It should read naturally, instead of being punctuated, or having text added to the end of the title phrase.
Most web sites have graphics displayed, especially pictures of the products being sold. Many people don’t realize that their keywords should be in the Alt Tag for each of those graphics. If the picture shows a dog on the coffee cup, then the Alt Tag should include the word “dog” in the description text.
It might sound like a small thing, but SEs like finding fresh and different information. You can put a time and date stamp at the bottom of your documents which the spiders will find and then re-index your content. With the time and date of the last changes displayed on your page, it can improve your listing.
Other meta tags, that people can forget to include, are the keywords and description content. Your keywords are the most important thing in helping the spiders know what the web page is about. Making sure this field is completed can make all the difference in how your site gets indexed. By describing your document with additional information about the page, in can increase your ranking.
If the title of your document is Personalized Coffee Cups, you could put those words in the description field, along with some other words about a promotion. An example might be, “Personalized Coffee Cups: 50% Discount through the end of the year”. Now the word “Discount” is indexed along with your keywords as possible connections to your product and people who are surfing for cheaper coffee cups.
The above are just a few suggestions about what information can be provided to search engines to help improve your chances of getting your site listed higher up the results. The Meta Tag fields are intended to communicate vital information to the SE spiders, and you should make the most effective use of them as you can. Once you have supplied all the information you might want to test out the benefits of a ranking checker.
Want to find out more about Ranking Checker, then visit our site on how to choose the best Link Building Service for your needs.
