Banner advertising has been around since the beginning, and what many people don’t know is that it can be an extremely effective method for creating highly targeted traffic. The thing about this form of advertising is that the process is nothing like anything else. We feel many of the newer online marketers don’t bother with banners because they’ve seen them so many times, but the really smart businesses use them with great effectiveness and results. There’s great money to be made using banner advertising, and we’re going to serve-up some hot tips you can use, today.
Really, more than anything else, it’s the copy that has the power to convert a reader into someone who wants to know what’s on the other side of the banner. There is a catch with banner copy which is that there isn’t much to write, but what is there really has to be ultra effective. You’re the one tasked with writing copy that properly conveys your message, and then it has to fit in just right with the banner graphics. Yes, there is some creativity involved, but it has to strictly follow good copywriting so it is able to get the job done. Your copy has to rivet the reader’s attention, and then deliver a punch with the main benefit. What you want to do is “wow” people with your best benefit. The more different your banners are from the sea of banners out there, the better. There are plenty of banners that are designed in the same vein, but the problem is that they are lost among the piles of other banners. When posting your banners on sites, you want them to be seen. The more interactive your banners are, the more engaged people will be and the more success you will find. These ads can be quite lightweight but just as interesting as well. When doing this you will find that your banners generate a better click through rate.
Due to the extreme limitation on text, you have to choose your words carefully so they make an impact on their emotions. So be sure to use powerful, attention getting copy that is clear and hits home. To get a good idea, you can look at PPC ads on competitive search term pages, and see how they write their ads. Never outright copy someone else’s banner, but there is nothing wrong from getting ideas and inspiration from them.
No wasted words in your copy, not ever, because if you have them then you’re wasting valuable banner space. You can’t cover everything on a banner because there’s not enough room. This is important because nowadays people want to see simple ads that clearly explain what the offer is about. That’s why it’s not necessary to contract out or pay a lot for banner designs. So remember to optimize your banner and images for faster loading times.Another reason to stay away from intense graphics is they can overpower your copy, and that is something to be avoided at all costs.
Gaining additional knowledge of banner advertising is the surest path to success. We do suggest that you don’t hurry, and just be patient while you learn how to do this incredible form of advertising. The smart approach with this is to reinvest in more advertising once you do start making money.
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