Blogging has very much become popular of the last few years online for marketing a business. Unfortunately many of the people that start blogging decide to go get one of the “free” blogs that anyone can sign up for. This is OK if you just want to fiddle around with things but if you actually want to get major results from the time that you put into your blog then you really should invest in getting a self hosted blog. Now why would this be important? You’ll see.
The first thing reason that you want to have a self hosted blog is because of the “Look and Feel” of your blog. What happens on these free blogs is that they have a certain number of layouts or themes for the blog. You can’t just change anything that you want. They have created layouts for you to use but if you don’t like any of them, oh well, you’re stuck with what they’ve created. [I:http://businesswebhostingproviders.com/wp-content/uploads/2011/02/StevenDownward1.jpg]
When you look at that compared to when you have a self hosted blog, there’s really no comparison. With a self hosted blog you can have you blog look exactly the way you want it to; different color, different layout, different size lettering, whatever. You also have the ability to hire a coder to create anything that you can’t seem to find on your own. The possibilities are really endless.
So with a self host blog you actually have an unlimited number of possibilities for the “Look and Feel” of your site which is very important as you will soon see.
The next reason you want to stay with a self hosted blog is because of “Professionalism”. As people are looking around the internet doing research, they want to land on sites that look good.
Now the free blog platforms do look good but they say right on them that they’re a free site. This doesn’t look professional and people will think that your business bight not be that great of a business to deal with.
Most people that I’ve met like doing business with someone that’s going to be around for a while. Now if your site is free, it kind of looks like you’re not really going to be there for the long haul and they might not buy from you.
The third and biggest reason is because of “Control”. Control over the content that get’s put up onto the site. See when you use a free blogging platform they have the power and the ability to delete anything on your blog that they don’t like. Say you make some comment that they don’t like well they can just shut down your blog and everything that you would have done would disappear.
But by having your own blog that you self host, no one can shut it down. You have total control over what you say and what you do. And if the worst case your hosting company doesn’t want to host your site for some reason and wants to take away your hosting, you can just move the blog to another hosting company.
Remember that to have long term success you must have control. This means that you need to be able to write whatever it is that you want to write and say whatever it is that you want.
Now as you get your blog up and running, make sure that you spend the little bit of cash and get a self hosted blog. In the long run you will be grateful that you did because you will have full control over it and since you’re putting all this time and energy into it, you should have full control shouldn’t you?
Don’t waste your time and money goofing up. Learn how to start an online business correctly the first time.
