Google bought Adwords around 2003, and since then literally millions of people have used Adwords, but most fell flat on their faces and walked away. People tend to make campaign killing mistakes because they didn’t properly prepare for what they were about to do. The rest of this article talks about three Adwords mistakes that can cost you dearly if you don’t know about them.
The first mistake is a huge one that very many people commit, it’s called not doing either any market research or doing it badly. You’ll be in a position to extract the greatest amount of profits when you understand your target market as much as you can. Sometimes newer marketers don’t know how to do market research, or where to do it, and that’s why you need to learn if you’re not sure. Part of doing this research involves sound keyword research, and that of course is tremendously important, too. Not all keywords are desirable for any PPC campaign, and that is why you need to take very good care with this research. Another component related to your keyword selection concerns what your competitors are using in their campaigns. While all of that seems like a major pain, actually it’s not hard to do; and it really is worth it in the end. You can actually gain a lot of information from using Google. If you study the websites for your competition, you can usually see what they may be focusing on with their Adwords campaigns. Use the keyword app with your Adwords account, and then simply input your competitor’s site URL and you’ll get a lot of information back from that. There are many ways to research your competition, so the more effort you put in this area the better results you will get from your campaigns.
You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. Try to arrange it so you’re lower in the pecking order, and we’ve found that the three or four spots can be sweet. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. What you simply have to do is make your keyword bids force them to put you in that area.
Another AdWords mistake is not split testing your ads. You will be able to find which ads are performing the best for you using Google AdWords unique ability to test each ad against each other. As an advertiser, you should know where you’re losing money, and also aim at increasing your profits. Shooting in the dark is the best comparison to not split testing your ads. Each ad will gain different responses from people but you won’t find out how they will respond until you show test them out. Googel AdWords gives you he opportunity to rotate 2 or 3 ads in an ad group as the traffic rolls in. As the traffic rotates through the ads you can see which ones are performing well and knock out the ones that aren’t and add new ones to test against. Going through this process continuously to keep your campaign refined is the best way to boost your profits. Your efforts of testing your ads will pay off at some point when you have a fantastic ad bringing you huge profits.
If you are inexperienced, then just for now don’t bother with Google’s Content Network because it is an optional part of Adwords. All the Content Network is are all those websites that belong to the Adsense program. These sites are usually AdSense based, which is why the results you will get them from aren’t much targeted. If you’re new, you will have your hands full just getting your PPC campaigns into the money, so we advise to avoid the Content Network for now. You’ll find that most of your ROI will come from Adwords PPC and not the Content Network.
The best approach with landing pages is to make each of them relevant to the ad group. This is all from the perspective of the searcher; so they searched on a particular phrase. Similarly, when they click on your ad, they want to reach a page that is exactly what they are looking for. If they find that the ad isn’t relevant to the landing page, then they will exit and leave. So don’t make the mistake of sending the traffic directly to your homepage. Always take the time to make landing pages that match your particular ad.
All in all, from the above article we understand that avoiding such common mistakes isn’t that difficult if you know where you’re going. Book learning is very important, but after that it’s a matter of getting your experience with real campaigns. Everyone starts at the same place with Adwords, and that is at the very beginning.
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